About us

As premier sports sponsorship agents, we are dedicated to revolutionising the way brands engage with the dynamic world of sports.

About Us

With years of experience and a passion for the game, we specialise in crafting customised sponsorship solutions that elevate brands to new heights of visibility and success.

Our team of experts possesses a deep understanding of the sports landscape, allowing us to identify and secure lucrative sponsorship opportunities that align perfectly with our clients’ objectives.

From negotiating contracts through our connections and with the latest data,, we are committed to delivering unparalleled results that exceed expectations. Whether you’re a global powerhouse or a burgeoning brand, we pride ourselves on providing personalised service and attention to detail, ensuring that every partnership is tailored to maximise impact and ROI.

At our agency, we don’t just broker deals – we cultivate lasting relationships built on trust, integrity, and a shared passion for the game. Partner with us today and discover the limitless possibilities of sports sponsorship done right.

Our process

Our proven three pronged process ensures you’re matched with opportunities and create partnerships that are right for your brand!

market research & fan insights


Business Objectives


Negotiations & contract execution

Meet the team

  • Michael Jackson


    A lifelong sports fan, with a passion for marketing, I created Elite to build lasting connections between brands and clubs.

    I pride myself on my direct, no-nonsense approach to help our clients achieve their goals. By building quality relationships with our clients, I am able to use my vast experience to get the best out of myself and my team.

  • Sujatro Ghosh

    Head of Partnerships

    I handle rights-holder relations in APAC and Middle East. I utilize my research and analytical skills to help clients and the team determine what sponsorship portfolio is appropriate for their business. Since joining the industry in 2020, I have negotiated several high-profile sponsorship deals.

    Besides my passion for sports, I am also an avid traveller, trekker, and reader of finance, marketing, and spirituality books.

  • Kelly Nicholls

    Marketing Communications Manager

    Communication & connection is paramount to helping brands and clubs ascertain what deals will be right for them. I support ESM by expressing our strengths, our services and, of course, our successes!

    Words are powerful. They can incite action and help educate, especially in the marketing world.

  • Antonio Battaglia

    Head of Global Partnerships

    As a global partnership leader, I have a unique ability to conceptualise business goals and develop creative ideas to achieve them. I'm a a firm believer in monetising the emotional connection between fans and teams with creativity and proper planning.

    My skills allow me to act as a liaison between teams and brands around the world, thanks to my multilingual expertise. I'm a very enthusiastic person who enjoys the dynamism of the sports business.

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