OANDA and New York Red Bulls Extend Partnership: A Data-Driven Success Story

In a world where data drives decision-making, OANDA’s renewed partnership with the New York Red Bulls is a perfect example of analytics leading to the right call.

Three years ago, when we first explored sports sponsorship opportunities for OANDA, our goal was clear: identify the best US-based sports team that aligned with their brand, values, and audience. Through detailed analysis and strategic insights, one team stood out—the New York Red Bulls.

Since then, the partnership has flourished, with the club and Red Bull Media delivering outstanding results on and off the pitch. Now, with an extension in place, this collaboration is set to continue for years to come.

Congratulations to both OANDA and New York Red Bulls on this continued success—proof that when data meets strategy, great partnerships thrive!