Visit Tampa Bay and Norwich City FC: A Successful Partnership

Visit Tampa Bay sought to tap into the UK holiday market, attracting visitors to the beautiful city of Tampa. After evaluating several options, we identified Norwich City FC as the perfect partner, despite there being no direct flight from Norwich to Florida. And we were absolutely right!

What began as an initial one-year deal has now blossomed into a thriving partnership entering its fourth year.

Throughout this collaboration, the club has been incredibly active, fostering a strong connection between Norwich and Tampa.

Notably, players have been signed and sold to the Tampa Bay Rowdies, and the team has toured in Tampa, with sponsorship arrangements facilitated by us. Additionally, numerous brand exposure activities and events have taken place at the stadium, further cementing the success of this partnership.

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